
Facing rising parking costs and employee frustration, Henkel’s facility management team needed to solve a complex puzzle: managing 200 parking spots for 300 employees across multiple buildings while increasing the utilization of €120 per-spot monthly expenses. Through smart parking optimization, they not only improved their parking space utilization but also doubled the parking capacity without spending a single euro more.
Challenges
Henkel’s growing workforce faced these critical parking inefficiencies:
“Initial analysis revealed significant inefficiencies in the corporate parking system. With less than 50% utilization, 100+ parking spots stood empty daily, particularly on Fridays and Mondays.”
Underutilization and Cost Overruns:
- 200 parking spots for 300 employees.
- High fixed costs: €120 per spot monthly (average price in the area).
- Significant underutilization of parking spaces.
- No system for resource optimization.
Limited Data & Decision-Making:
- No system to track space utilization.
- Inability to assess parking needs and patterns.
- Lack of insight into peak usage and occupancy.
- Limited data-driven decision-making.
Fragmented Multi-Building Parking System:
- Separate systems for each building.
- Multiple access cards required.
- Fragmented parking policy management.
- Difficulty implementing unified rules.
Solution
Recognizing these challenges, Henkel partnered with ParkingAround to implement a solution that transformed their parking operations through three key components:
IoT-Powered Infrastructure:
- Smart sensors for real-time spot monitoring
- Unified reservation platform across buildings
- Single access system replacing multiple cards


Structured Access Policy:
- Priority system for different groups of employees
- Tiered booking windows (5-day and 1-day advance)
- Automatic redistribution of unused spots

Centralized Management:
- Single dashboard for all buildings
- Streamlined employee communication
- Automated access control

Results
Henkel Maximizes €24,000 Monthly Parking Investment with Smart Utilization, Boosting Daily Reservations by 155%
Henkel turned underutilized, costly parking spots (averaging €120/month) into an efficient asset. Data-driven management boosted daily reservations from 72 to 184, maximizing their €24,000 monthly parking investment. This optimized space utilization ensured employees found available spots, directly saving costs and improving overall parking efficiency.


We successfully increased parking sessions from 72.77 to 133 while doubling the number of employees benefiting from company parking, from 300 to 600. As employees adopted the ParkingAround App, illegal parking (yellow column) dropped to nearly zero, further improving overall parking efficiency.

At the beginning of Q1 2025, Henkel employees are reaching 184 reservations in a single day, utilizing 92% of the parking space capacity. This marks a significant increase from 36% at the start of their collaboration with ParkingAround.
How Henkel Leveraged Data to Maximize Resource Utilization
With data-driven insights, Henkel’s facility management gained needed visibility into parking usage patterns. They identified that Fridays and Mondays consistently showed lower occupancy, enabling them to implement flexible policies that maximized space utilization throughout the week. The automated system eliminated manual access management tasks, reducing administrative burden while providing real-time data for informed decision-making.

This shift from reactive to proactive management allowed the team to optimize resources based on actual usage rather than assumptions. In Q4, reservations and actual parking sessions are more or less the same, showing that employees actively started using the app compared to Q3.
Same 200 Spots, Double The Workforce Served
Smart parking implementation delivered dramatic capacity improvements. The system now efficiently manages parking for 600 employees using the same 200 spots – double the original employee count.
Henkel’s smart parking system evolves with data, enabling ongoing optimization. Seven months of usage data pave the way for increased efficiency and scalable growth, ensuring their parking infrastructure adapts to their expanding workforce.
Is your parking investment delivering maximum value?
Learn how your existing parking infrastructure can serve twice as many employees while boosting satisfaction. Transform your parking management like Henkel did – book a consultation with Parkingaround today.

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